This manual is for all involved in Unibet marketing, both internal marketing staff and external agencies. It describes the Unibet way of communication and helps you in all your communication decisions; both content and context.
A powerful and recognisable visual identity is a crucial factor when trying to conquer the user mind. Its purpose is to distinguish and at the same time emphasise the values you want your existing and potential customers to associate with your brand.
This is a guide for all of you who work with the visuals for Unibet. It’s a guide to help you understand the basics and give you an insight of Unibet’s visual soul.
Don’t mistake these guidelines for rules. They are not. But if you give it your best trying to follow the suggestions in this guide, Unibet’s visual expressions will be more coherent. And a coherent brand is something we all benefit from.
Unibet’s choice of logotype is our most valuable asset. It defines us. Helps us express who we are, what we stand for.
As you can see, the “By players, for players” tagline is sometimes missing in a few versions of the logo. The tagline is an important part of the Unibet brand. Without it, the logo is not, in a sense, whole. But sometimes the tagline must go. It could be due to lack of space or due to some extraordinary contextual coincidence.
If that happens, it is okay to lose the tagline. But the main rule is to keep it.
But remember; although it has been designed for easy, user-friendly reference, it is not intended to serve as a kit from which visual materials would be directly generated. For this reason, and to protect Unibet’s corporate image, the production of visual materials should be entrusted to design professionals whenever possible.
Unibet’s choice of fonts is what gives us personality. It reflects our chosen brand values, and the purpose is to implement a standardised, company-wide visual identity.
Although it has been designed for easy, user-friendly reference, it is not intended to serve as a kit from which visual materials would be directly generated. For this reason, and to protect Unibet’s corporate image, the production of visual materials should be entrusted to design professionals whenever possible.
The use of graphic elements helps align unit communications within the Unibet brand. The graphic elements can be used in print and web communications. Below are examples available for download.
But remember; the graphic elements presented here are not logos and should not be used as Unibet logos or marks. Please see more comprehensive guidelines and examples for use of graphic elements in our Visual Guidelines.
The sonic logo is one of the tools we use as brand recognition, and it can be seen as the acoustic equivalent of a visual logo. The Unibet sonic logo is a short version of the Unibet brand song, and should generally be positioned at the end of a commercial; be it in a TV commercial or a radio commercial.
We have two versions of the sonic logo; one with english lyrics and one instrumental. And as we act local, the version with lyrics should only be used in english speaking countries.
In TV commercials: Use the sonic logo at the end of the commercial together with the visual logo and a relevant message if applicable.
In radio commercials: Use the sonic logo together with a voice over saying the local equivalent of ”Unibet, by players for players”, and a relevant message if applicable.